Ok, so we have a flagship product. We’ve received positive feedback. We’ve won awards. But we need to keep on moving forward. Now we want to provide new offerings to our customers. But what?
We want to offer quality education, but spice it up for the new learners. We want to let them practice speaking in English while motivating them to practice over and over again. And what do our users want? They want “here and now” access and they want to be able to improve their English speaking skills – as painlessly as possible. But we all know that even though “practice makes perfect”, it can be tedious. So, let’s combine elements of gaming with elements of educational practice. Good idea, right? But how do we implement this and what should go into the design?
Well, first of all, we want to give users a clear idea of progress. After all, in games, you know that if you go to the next level, you have progressed. So, let’s take our content and divide it up into smaller segments of ‘play’ (or should I use the dirty word ‘practice’?) Next, you want to give users the freedom to play what they want (practice what they want) and to see if they have the skills to complete the chosen level. They want immediate scores, and they want immediate feedback. They want to know what parts they have played before, and which ones they can still discover. And you want it all to “look good” so that it is inviting, clear and, yes, cool.
SpeakingPal is now in the process of redesigning a new product – just for you! So, let the games begin!
